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Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Summary:
If you want to have real success in your life, then you absolutely
MUST move from moment to moment with a SENSE OF URGENCY.
Start attacking each hour and minute of the day. It is this type of
self-motivation that will move you further and faster than you ever
did before in your life.
Keywords:
success secrets, self growth motivation, keith matthew, laura roman lopez, law of attraction, personal development, wealth attraction, goal-setting,
Article Body:
Mediocre people choose lives of mediocrity. It's not that they aren't smart enough..or lucky enough...or attractive enough.
People who live lives of excellence, on the other hand, make excellent choices (I'm not saying they don't experience setbacks - I'm saying they approach their day differently).
Imagine with me for a moment: what if there was a way to Ignite the Success Forces within you? Would you practice it?
If we knew something about the difference between those who live in mediocrity and those who live, move and breathe in excellence, do you think that could help us to have more success in our lives?
You bet it could.
So, then: How Do We Ignite the Success Forces Within Us?
The answer may seem somewhat hidden, but I assure you: it is not hidden to men and women of success and achievement.
If you want to have real success in your life, then you absolutely MUST move from moment to moment with a SENSE OF URGENCY.
Have you ever seen a boxer accidently bump heads with his opponent and get a cut over his eye?
I have. And let me tell you: once he gets that cut under his eye, he starts moving with a sense of urgency...big time.
Why? Because he knows the referee can now stop the fight at any moment.
You need to start attacking each hour and minute of the day with the same sense of urgency.
If you never made time for your personal vision, or never followed through on your goals to get in shape and lose weight, and I came along one day and put a gun to your head and said I'll pull the trigger if you didn't get your things accomplished in the next 4 hours, do you think that would motivate you and make a difference?
Some of you may say no it wouldn't...but I'm guessing most people would agree that they'd move with a greater sense of urgency.
It is this type of self-motivation that will move you further and faster than you ever did before in your life.
Approach your day in this way and in no time you'll begin to see a new person staring back at you in the mirror.
Living in a state of urgency tells the mind that you are going to be relentless until you meet with success.
Urgency provides immediate focus to the tasks that must be done. Before you know it, momentum builds and carries you towards achievement.
Waking up at 5:00 am each morning to some would be unimaginable; to me it is my way of preparing to be an effective mom, mentor and business owner.
With urgency, you perform at a higher level of accomplishment.
It becomes unacceptable for you not to.
Urgency creates a reality that anything is possible or attainable and this is where your creative imagination will uncover a way to make it happen.
Approach your day, your business and yourself as though
your life depended on it.
Because it does!
Only you can decide what you would be willing to do.
Decide today and then act on it with urgency. Success will follow.
Enjoy the day,
Laura Roman Lopez
www.pathwaystopower.com
laura@pathwaystopower.com
Summary:
Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson.
We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Kri...
Keywords:
Guerrilla Marketing for FREE, Jay Conrad Levinson
Article Body:
Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson.
We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Krispy Kreme Doughnuts comes to mind), but how do they do it? On the first page of the book Levinson lets you know that it is possible to grow a business without spending a dollar on marketing, but that it takes a lot of energy and time. Each of the simple tactics the book discusses (there are 100) are deceptively simple and, according to Levinson, have proven track records.
All that you need to get started is a telephone, a computer, a printer, business cards, and access to the internet. After that you will not spend another dollar. Techniques range from the relatively obvious, such as “write a marketing plan” and “have a website”, to not-so-obvious things such as “establish a referral program” and “get involved in your community.”
Many of the tactics involve giving to receive. In addition to doing volunteer work in your community, Levinson suggests joining local networking groups, giving away your product for free to non-profit organizations and schools, and doing free presentations on your area of expertise to local organizations. Levinson’s tactics will not just help improve your bottom line, they’ll help you become a more altruistic entrepreneur.
If there’s one downside to the book, it’s that some of the techniques involving computers are outdated. For example, Levinson suggests advertising on free online classified sites. That may have worked years ago, but these days those sites are covered in spam and I doubt that any business would gain anything from listing on them. The book was written in 2003, so most of the techniques are still pretty valuable, but there’s just a few that stand out as infeasible in 2006.
When reading Guerrilla Marketing for FREE by Jay Conrad Levinson, I found myself constantly putting it down and jotting down ideas that could help supercharge my business. Levinson truly invokes your creative juices. And the best part is that all of the techniques cost you NOTHING. This is a no-brainer purchase for all entrepreneurs and small business owners.
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